Sarah Duff The Holistic Personal Stylist Helping Women Find Their F*Yeah Personal Style
Your wardrobe’s fine, but you didn’t come here for fine.
Getting dressed feels like a guessing game — nothing quite hits the mark, and you're frustrated because you don’t know how to fix it.
Sound familiar?
I help women reconnect with their style, so getting dressed stops being exhausting and starts feeling exciting again. Together we’ll uncover the bold, confident, fck yeah* version of you — and build a wardrobe that helps you show up as her.
If you’re ghosting your socials, dodging the camera, avoiding the dates, or stuck in outfits that don’t spark anything, you’re not alone (been there, bought the t-shirt!).
The truth? How you dress plays a bigger part in how you show up and what you go after than you think. In fact, style might just be the most powerful tool you’re not using.
I help women like you use style and coaching as tools to flip the switch unlocking the confidence and power to finally go after what matters most in life, business, and beyond.
No cookie-cutter rules, no “must-have” lists just a style that feels like you now and pulls you toward your next level.
Hi, I’m Sarah, A Personal Style Coach.
I work with ambitious women over 40 — coaches, creatives, and therapists — who aren’t unhappy, but know they’re playing smaller than they want to and want more: more confidence, more impact and a life that feels fun, bold and full.
I know how easy it is to lose touch with your style and confidence along the way. And I also know the frustration of knowing what you want, the big goals, the bigger life, but not feeling like you can quite access the energy or confidence to make it happen.
That's where style comes in
I use style and coaching to give you that missing spark — the confidence, the power, the momentum — so you can stop holding back and move forward into your next chapter feeling like yourself, only bolder.
Work With Me
The Style Power Hour
A one-off, two-hour personal styling session on Zoom or FaceTime to give your wardrobe (and your confidence) an instant lift. Perfect if you’re stuck in a style rut and ready to feel f*ck yeah about getting dressed again.
The Style Shift
Take your outfits from fine to F*ck Yeah in six weeks.
This isn’t about shopping sprees or rigid style rules you’ll never use. It’s 1:1 personal style coaching where we remix what you already own into outfits that feel like you. Outfits that make you feel confident, excited, and truly yourself.
⚠️ Personal Style Coaching is Potent, Results May Include: Confidence. Bold Self-expression. Freedom. Taking Up Space. And a wardrobe that feels like YOU.
TESTIMONIALS
Testimonials From Personal Style Coaching Clients
"Sarah helped me to look at the contents of my wardrobe in a completely new light!
“I finally understand my personal style. I used to buy things on impulse and feel chaotic, but now getting dressed is easier, calmer, and so much more ‘me.’ Sarah opened my eyes to a twist-on-classic style I never knew I had!"
- Jeni from Coventry
Service: The Style Power Hour
"Sarah helped me to look at the contents of my wardrobe in a completely new light!
Sarah helped me to look at the contents of my wardrobe in a completely new light… now instead, of avoiding things that might be too tight or too garish, or thinking that certain things don’t go with each other or aren’t really ‘me', I challenge myself to give them a go and mix them up.
A large bag of things went to the charity shop, but now I can actually better see things that I like in my wardrobe, and I’m having fun trying them on in different ways, or re-designing them so that I do like them and feel more like myself.
- Vicki from Shrewsbury
Service: The Wardrobe Reset
"You have significantly helped me re-energise my wardrobe"
-Mary From Leicester
Service: The Wardrobe Reset
Success Stories
Before I started working with this company, I felt stuck and overwhelmed in both my career and personal life. The guidance and support I received were truly life-changing. This helped me set clear goals and reframe my mindset.
Jane Doe
I've always been a skeptic about coaching, but my experience with this company has been nothing short of extraordinary. The sessions allowed me to explore my inner self and confront deep-seated fears.
Jane Doe
FAQS
What is Personal Style Coaching?
It’s personal styling designed to help you show up confidently in your business and life. I help you reconnect with who you are now and build a wardrobe that reflects your next chapter — so you’re not hiding in forgettable outfits, dodging the camera, or avoiding dating because nothing feels right to wear anymore.
Is this right for me if I’m not into fashion or trends?
Yes! This isn’t about following trends — it’s about finding a style that feels like you. Whether you want to feel more confident on social media, in the therapy room, or just walking into a room, we’ll build a wardrobe that supports your visibility, not distracts from it.
I’m over 40 — will this help me feel current without looking like I’m trying too hard?
100%. My work is all about helping midlife women feel stylish, authentic, and confident — not like you're chasing youth or blending in. It's about presence, not perfection.
Do I need to buy a whole new wardrobe?
Not at all. We’ll start with what you already have, and if any gaps show up, I’ll help you shop smart — no pressure, no overwhelm, just pieces that work hard for your life and style.
What if I don’t know what my style is anymore?
That’s exactly what I’m here for. Whether you’re in a life transition, business pivot, or simply feeling out of sync with your wardrobe, I’ll guide you to clarity, confidence, and a style that feels like home.
How is this different from traditional styling or personal shopping?
Visibility Style Coaching blends styling with self-awareness and strategy. It’s not just about what looks good — it’s about what feels right and supports the version of you who’s ready to be seen and make an impact.
Is this a one-time service or ongoing support?
I offer both! You can choose a focused session, a short-term package, or longer-term support depending on your needs and how deep you want to go.
Can this help me with my social media presence?
Absolutely. If you're ghosting your grid or dodging the camera because of how you feel in your clothes, we’ll build a wardrobe that supports the kind of content and visibility you’re ready for.
Is this virtual or in-person?
I offer virtual coaching, and if you're in London, we can explore in-person options like wardrobe sessions or personal shopping days.
What’s the first step?
Book a free discovery call. We’ll chat about where you are, where you want to be, and how I can help you get there — no pressure, just a friendly conversation to see if we’re a fit.
